The Latest was founded by Kate Karanges. As a wife, mother and business owner of an ecommerce store and social media agency, life was busy and finances were tight...so how the heck could she get a profesh photo of herself for her business without paying hundreds for a full shoot? And just like that, a new business was born out of a need for a good photo that wasn't a selfie!
There's so much noise on social media these days, it's more important than ever to build emotional connection to your audience. How can they do that if they don't even know what you look like? It's becoming more of a priority to have fresh and updates images and content to share of regularly to connect people to YOU.
It's only the start of this journey and the possibilities are endless. Come along for the ride!
Fashion lover, coffee drinker, plant and style obsessed - Kate Karanges started her journey in business with her own lifestyle brand, which quickly led into an e-commerce store selling to the States, which then developed into facebook advertising and a social media marketing agency.